BACK FACTORY is interested in the economically healthy development of the franchise partners as well as in the expansion of their market position. According to the partnership ideas¸ the BACK FACTORY franchise head office serves as a service provider dedicated to your corporate success as franchise partner, and supports you with a corporate service offer.
A large field service team is always on the move to support the franchise partners. Each franchise partner is supported by his personal manager. Irrespective of whether it is economic subjects or practical onsite tips, you will never be left to fend for yourself.
BACK FACTORY is the only self-service bakery which offers products among other things, from the group’s in-house production. The only company therefore profits from a price-effective goods purchase at excellent terms. Simultaneously, centralized purchasing ensures product quality. Continuous product development ensures the continuous improvement of the assortments and enables the franchise partner to manage a customer-oriented offer at all times.
The data warehouse software designed specifically for BACK FACTORY operations supports the franchise partner in exercising branch control and sales analysis. The development of the branch turnovers and rough yields can be displayed and the corresponding data can be registered. The software is installed on an individual basis so that the BACK FACTORY partner has an overview of all the relevant performance indicators of his business at all times.
Joint marketing is the most crucial success factor – besides the product. A uniform appearance in the market is enabled by virtue of the standardized market appearance and the provision of a collection of advertisements to the partners. The templates cover all the areas of advertising such as e.g., advertisement samples or flyers. Thus, the partners get a tool which enables them to create cost-effective and system-conforming corporate advertisements and information handouts.
Training and continued education
Intensive training and continued education are provided at different training centres spread all over the country at strategically favourable places. These centres can be reached by the partners without incurring considerable expenditure. In addition to basic training, the program includes regular training workshops on changing subjects.
Regular information exchange between the system head office and its partners is an essential building block of corporate success.
The system advisory council and different committees ensure that the experience potential generated by the partners at the local market is used for the further development of the total system. For instance, the product and marketing committee processes subject-related innovations, assortment additions or advertising campaigns, while the representatives of the partners selected in the advisory council give advice on system management in the context of specialized problems and system-relevant decisions.