Established in 2002, BACK FACTORY boasts nearly 130 locations and is considered to be one of the market leaders of the self-service bakeries sector in Germany. Represented country-wide by its own branches and by franchise companies, BACK FACTORY achieved the highest average sales turnover of the sector of 673,000 Euro in 2010. The company achieved a turnover of 80 million Euro and employed 1,500 regular and part-time employees in 2010.

Unlike in conventional bakeries, the products are baked onsite according to demand at the nearly 130 BACK FACTORY shops. The customer selects the products according to the principle of self-service, pays at the counter and packs the products himself/herself.

The foremost maxim of BACK FACTORY is quality leadership in Germany. Whether products, service, setup or economy, BACK FACTORY is the market leader in quality. Long-term success and not quick gains is our central concern.

Behind BACK FACTORY is the large bakery Harry-Brot GmbH, which is in its tenth generation of private family ownership, and which is one of biggest German baked products manufacturer. As a subsidiary, BACK FACTORY profits from a more than 300 years old baking tradition and a correspondingly large pool of experience in the art of baking.

As the first self-service bakery, BACK FACTORY was able to connect the functionality of this concept with the ambience of a lounge cafe. This step shows: BACK FACTORY responds to market changes, uses new sales turnover potentials and creates competitive advantages for its franchise partners continuously.