Trend towards discount goods

• Discount retail chains such as Aldi and Lidl continue to grow despite the prevailing market trends.
• Although consumers are becoming increasingly more price conscious, they still expect a high level of quality.
• The market for discount bakery-good is experiencing a boom, well above market averages.
• Traditional bakeries increasingly experience problems regarding quality and pricing.

Market situation and competition

• In the last four years, there have been structural changes within the bakery and confectionary goods markets.
• In West Germany in 1955, there were some 56,000 bakeries with around 2000 franchises. By 2000, the number of traditional bakeries had sunk to around 19,500 whilst the number of franchises had topped 16,000.
• The convergence of large bakeries with franchise operators will continue into the future.
• Consumer needs have changed towards faster and easier availability and consumption of edible goods. (Trend towards take-away sales and convenience products)
• Due to growing health awareness amongst consumers, the demand for cookies has switched towards pastries.
• Good chances exist for innovate and future-oriented bakeries, especially those centrally located in city and town with a high volume of pedestrians.

We match market trends

Consumer behavior has changed drastically in Germany in the last few years. The price-performance ratio is increasingly coming to the fore. Saving is "in". This is an ideal situation for us as a company that offers a high level of quality at low prices.

We like to share

As a system partner of BACK-FACTORY, you will be able to share in our success by using our proven business concept for your own benefit. Because working together makes us stronger. Together we will build a successful future!

We offer you:

• A proven self service bakery concept
• Professional knowledge and experience
• A central marketing concept and use of our corporate identity
• Extranet (an information platform) for a faster exchange of information
• Supply of our own products
• Top quality and innovative products
• Additional centralized purchasing
• Own storage and transportation
• Fair conditions for all system partners
• A competitive advantage
• Minimal commercial risks
• Help with selecting a location
• Personal mentoring and training

Our service:

• On site job training on partner premises
• Further training
• Cash register training
• Product training
• Sales training
• Hygiene and safety training
• Customer service training
• Human resources management
• Conferences for system partners
• Assistance over the telephone
• Visits and on-site advice
• Newsletter