To put it simply

BACK-FACTORY is a franchise company that operates self-service bakery stores. In August 2002, we opened our first store in Bielefeld. Right from the start, our concept was well received by our customers. Since then we have continually expanded and now have more than 110 stores across Germany. Within just five years, we have created over 800 new jobs, a fact we are very proud of!

Several times a year, our products receive awards for best quality from the DLG (German Agricultural Society). Award details can be viewed directly on our Products pages under Product Range.

Clearly thought out

The concept behind BACK-FACTORY doesn't require long and complicated words. We offer our customers bakery products of the highest quality and at permanently low prices. Our strength lies in the simplicity of our system and in doing business together. We concentrate on what's most fundamental - our customers. Not only do we place value on an appreciative and respectful relationship with our customers, our employees also earn our sincere recognition and appraisal for the high quality service they deliver day in, day out. We view our internal relationships and those maintained with business partners, as our strongest advantage over the competition.

Simply successful

Two things are immediately apparent as soon as you enter any BACK-FACTORY store, the clear design and customer orientated product offers. You won't find anything that doesn't directly serve the customer. We put all our expertise into our products. The savings we achieve thanks to our own production and transport systems as well as centralized purchasing, are passed on to our customers. Our success allows us do this. This only became possible because we never strayed from our guiding principle: always offer our customers more for their money.